Master Course Creation: 10 Insights from Delivering Hundreds of Kajabi Projects

Over the past years, we've successfully delivered hundreds of Kajabi projects, from simple funnel builds to complex multi-product launches.

Throughout this journey, we've identified key patterns—strategies that drive success, pitfalls that hinder progress, and crucial lessons every course creator should know to avoid setbacks. Let’s uncover these insights and set you up for success!

1. Understand Your Audience Deeply

The most successful courses are built around a deep understanding of the people they’re meant to serve. Generic courses often struggle, while those addressing specific challenges thrive.

• Example: A client created a course for first-time business owners struggling to create a business plan. The course stood out because it directly addressed their uncertainties and provided clear, actionable guidance.
• Takeaway: To understand your audience's most pressing concerns, speak to them, conduct surveys, and observe discussions in forums or groups. Then, build your course around solving these problems.

2. Simplicity Is Key

There’s a temptation to cram everything you know into your course, but it’s rarely helpful. Students value a clear, focused path to their goal, not an information overload.

• Example: One client started with a course that had 15 modules. After feedback, they pared it down to 7 modules with concise, actionable lessons. Completion rates improved, and so did student satisfaction.
• Takeaway: Focus on what’s truly essential. Leave it out if something doesn’t directly support your students’ outcomes.

3. Clear Outcomes Build Trust

Students enrol in courses because they want to achieve a specific goal. Gaining their trust is more challenging if your course doesn’t promise a clear, tangible outcome.

• Example: A fitness instructor’s course didn’t just promise “Get fit”; it promised, “Run your first 5k in 8 weeks.” This precise outcome made the course far more appealing.
• Takeaway: Be explicit about what your course will help people achieve. Use straightforward, measurable language.

4. Test Before You Commit

It’s too easy for creators to invest their time and money in a course without ensuring its demand. Pre-selling can prevent this waste of effort.

• Example: A client launched a landing page and offered early bird pricing to gauge interest before building the course. They sold 50 spots in two weeks, confirming the idea was worth pursuing.
• Takeaway: If it sells, you have the confidence to move forward. If not, you’ve saved yourself a lot of time and can refine your idea.

5. A Well-Designed Funnel Is Essential

An excellent course needs an equally great funnel to attract people. A straightforward, structured marketing journey—from lead generation to enrolment—makes all the difference.

• Example: A client ran a free workshop as a lead magnet and followed up with a well-crafted email sequence that led participants to enrol in their entire course. The conversion rate exceeded expectations.
• Takeaway: Invest time in creating a funnel with a compelling lead magnet, nurturing emails, and a persuasive sales page.

6. High-Quality Videos Make a Difference

Video is often the backbone of online courses, and its quality can significantly impact how your course is perceived. You don’t need to spend a fortune, but professional touches matter.

• Example: One client upgraded their videos with better lighting and a lapel microphone. The result? Fewer complaints about sound quality and more positive feedback overall.
• Takeaway: Make sure your videos are clear, well-lit, and free of background noise. This is an investment in your credibility.

7. Consistent Branding Builds Credibility

Your course materials, website, and marketing should all feel cohesive. Consistent branding creates a professional impression and builds trust with your audience.

• Example: A client revamped their Kajabi site to match their course materials' colour palettes and fonts. The polished, cohesive look significantly improved their conversion rate.
• Takeaway: Develop and apply a simple style guide for your brand across all platforms and materials.

8. Keep Students Engaged Beyond the Sale

Selling a course is just the start. Keeping your students engaged ensures they complete the course, leave glowing reviews, and recommend it to others.

• Example: A client introduced quizzes, downloadable templates, and a private Facebook group as part of their course. Students felt more connected and were more likely to complete the programme.
• Takeaway: Add interactive elements and opportunities for community engagement to make your course more engaging.

9. Feedback Drives Improvement

Courses aren’t one-and-done. The best courses evolve based on student feedback and changing needs.

• Example: A client surveyed students and found they wanted more case studies in their leadership courses. Adding this content led to higher satisfaction rates and better testimonials.
• Takeaway: Collect feedback regularly and make updates where needed. Your course should grow and improve with time.

10. Don’t Try to Do Everything Alone

Creating a course can be overwhelming, especially if you manage content, design, marketing, and technical setup. However, you don’t have to do it alone.

• Example: A client teaching language skills hired me to handle their Kajabi setup and video editing. They focused on creating brilliant content, and the launch was seamless.
• Takeaway: Outsourcing specific tasks can save time and ensure professional results.

Final Thoughts

Creating an online course is a journey but doesn’t have to be daunting. You can create something genuinely impactful by focusing on your audience, keeping things simple, and investing in quality and engagement.

We would love to discuss whether you’re ready for the next step or need help with Kajabi.

Let’s make your course the best it can be.

Contact us here or email Mark at [email protected] for a complimentary 20-minute discovery call.