Why Great Trainers Still Get Overlooked (And How to Become Unmissable)

Let’s be honest—training is crowded, and standing out isn’t easy. But we get it because we've been there. Before shifting our focus to helping others monetize their expertise online, we spent over two decades delivering high-impact training in the corporate arena. From designing leadership programmes to running live events for major organisations, we've lived and breathed this world and know precisely what it takes to rise above the noise.

There are thousands of trainers out there offering the same coaching and workshops as you!

So what happens when…

• You’re booked solid with back-to-back sessions and can’t take on more clients?
• You want to increase your income, but there are only so many hours daily?
• Or do businesses see you as “just another coach” instead of the go-to expert?

The most successful trainers don’t just deliver sessions — they build assets from their knowledge.

One of the most innovative ways to do this? Create an online course that runs without you.

• You scale beyond 1:1 coaching or facilitating workshops.
• You stop trading time for money.
• You stand out as an authority.

Let me give you an example. James is an independent trainer in the UK automotive industry. He saw a massive gap in car dealerships: managers struggled to run effective team meetings.

The problem?

• Meetings were often too long, unstructured, and disengaging.
• They focused only on numbers, leaving employees unmotivated.
• There was no transparent system to drive better performance.

The business impact?

• Low team morale.
• Inconsistent sales results.
• High staff turnover.

The opportunity?

• Car brands trained managers on their products and, in many cases, on leadership. And whilst team meetings were often covered in the training, they were never a core part of a dealer's training.
• No one offered a structured, repeatable framework for running better meetings that could be taken at the dealer's convenience.

So, James launched an online course—simple, on-demand training that managers could use to run efficient, engaging team meetings. This also meant that dealer groups could ensure a consistent approach across their dealerships.

He recorded his lessons on Loom and Zoom, built a few worksheets, and launched them without overcomplicating the process.

And Now?

• His course runs without him.
• Dealerships buy it to train their teams.
• He’s positioned not only as an expert but also as someone to turn to for creative solutions. He's seen as "not just another trainer."
• And now, he's developing courses that plug specific gaps.

His first version wasn’t perfect; it solved a problem and delivered results.

If you see an opportunity yourself to do the same with your clients, to flex your expertise in your industry/sector, here’s how to get started:

1. Pick a Niche & a Real Pain Point

Don’t just teach general skills. Solve a specific problem.

For example, James didn’t teach “leadership” in general. He solved one pain point—team meetings that don't deliver what they should.

2. Validate Before You Build

Don’t spend months building something no one wants. Test demand by:

• Posting about the topic on LinkedIn
• Running a live workshop
• Pre-selling the course
• Conducting competitor research
• Using polls and surveys
• Post a mini-guide & track engagement

3. Outline a Clear, Actionable Curriculum

Your course should take learners from Point A (problem) to Point B (solution) as simply as possible.

Example: How James Structured His Course:

Module 1: Why Most Dealership Meetings Fail & How to Fix Them
Module 2: Structuring a 15-Minute High-Impact Meeting
Module 3: Driving Team Engagement & Accountability
Module 4: Using Data to Improve Sales Performance
Module 5: Action Plan & Implementation

No fluff. Just a straightforward system managers could use from day one.

4. Keep It Simple—Use the Tools You Have

You don’t need fancy tech setups to get started.

Start with:

• Loom or Zoom for videos
• Notion or Google Docs for worksheets
• Teachable, Kajabi, or Podia for hosting

5. Market & Sell Before You Scale

Don’t wait until your course is “perfect.”

Start selling now with:

• LinkedIn content (share insights + case studies)
• DMs to warm leads (no cold pitching, add value)
• Free webinars to showcase your expertise

Our Final Thought:

Perfection can wait. Your first course isn’t about flawless videos, fancy tech, or a polished website. It’s about solving a real problem for real people. If it delivers results, it builds trust — what matters most. You can always refine and improve later. What counts is getting started, serving your audience, and proving your value.

Thinking about launching a course? What’s stopping you? Drop a comment — we’d love to hear what’s holding you back.