Why Turning Your Book Into a Course Is Smart — And Why Instructional Design Makes All the Difference.

You Wrote the Book. Now Let’s Build the Learning Experience.

You’ve done the work.
The research. The writing. The refining.
You’ve put your expertise into print.

And now? It’s on a shelf (real or digital), waiting to be rediscovered.

But here’s the thing: your book isn’t the finish line.
It’s the starting block of something far more impactful.

At The Customer's Shoes, we help authors turn their books into engaging, profitable online courses — not by simply repackaging chapters, but by reimagining the entire learning experience.

Why Books Alone Aren’t Enough

Books are powerful.
They inspire. They teach. They inform.

But they rarely lead to transformation — unless the reader does the work on their own.

That’s where a course comes in.
Courses are structured.
They walk people through the how, not just the what.
They add accountability, application, and interaction.

When done right, a course doesn’t just teach — it changes behaviour.

What a Course Does That a Book Can’t

- Builds habits, not just highlights
- Offers structure and accountability
- Encourages reflection and feedback
- Supports real-life application
- Adds long-term value and community

It’s not about replacing your book — it’s about activating it.

The Questions We Always Hear

"Can I turn my book into a course?"
Yes — and it can become your most valuable asset.

"Do I need to rewrite the whole thing?"
Not at all. We help you restructure your content into a learner journey that gets results.

"Can’t I just read my book on video?"
You could… but that’s not a course. That’s Audible with slides.

"What if I already have a VA or an AI tool?"
You’ll get content, sure.
But content ≠ learning experience.
We design for transformation, not just completion.

A Real Author Story

We recently worked with an author who had a brilliant book on leadership, but sales had plateaued. Within weeks, we repackaged her insights into a modular course — complete with interactive tasks, short videos, and downloadable worksheets. 

Today, it’s not just a course — it’s the entry point to her coaching program, a lead magnet, and a lasting legacy.

That’s what a great course can do.

What We Do Differently

We’re not content creators.
We’re instructional designers — with a business mindset.

At The Customer’s Shoes, we specialise in designing online courses that align with your goals and your audience's needs. Whether you’re looking to create a paid course, a lead-generating freebie, or a flagship programme, we bring:

- Learning strategy backed by psychology and pedagogy
- End-to-end curriculum development
- Engaging video lesson planning and script support
- Interactive exercises, downloads, and reflection prompts
- Platform support (we build in Kajabi, of course)
- A clear learner journey from start to success

We don’t just want your course to be watched.
We want it to be remembered, implemented, and talked about.

From Book to Course: The Process at a Glance

Here’s how we visualise the journey:

Book ➝ Learning Journey ➝ Transformation

This is where your written expertise evolves into real-world change.

Turn Insight Into Income (and Impact)

Your book holds authority.
Your course holds potential.

Imagine:

1. Clients working through your method — and getting results
2. Passive income flowing in from a well-designed programme
3. A growing audience that doesn’t just read what you say, but does something with it
4. A platform for speaking, consulting, or coaching opportunities

It all starts with a strategy-led, learner-first approach.

Let’s Explore What’s Possible

If you’ve written a book — and you’re ready to take it to the next level — we’d love to hear more about it.
We’re Cheryl and Mark Gregory, professional instructional designers with years of experience helping authors, coaches, and subject-matter experts bring their content to life through immersive online learning.
We’ve helped people in health, leadership, education, entrepreneurship, and even the concrete industry (yes, really) build courses their learners love — and complete.

Message us and mention “Book to Course” — Or simply contact us, and let’s explore what your learning experience could look like.

"You’ve already written the words. Now let’s design the journey"