Why You Should Turn Your Book into a Course

Thinking About Turning Your Healthcare Book into an Online Course?

If someone’s asked you to consider it, that’s a good sign—your content clearly has value. But before you dive in, here's a no-fluff look at the benefits, the reality, and why it might be the best move you make for your brand (and your bank account).

• Bring Your Content to Life: People love learning in different ways. A course lets them see, hear, and feel your message, not just read it. It deepens the experience.
• Reach a Wider Audience: Not everyone reads books (shocking, I know). But loads of people sign up for courses—especially in healthcare where applied learning matters.
• Establish Authority: You go from “author” to “expert” when people see you teaching the material. Courses elevate your personal brand.
• Recurring Revenue: Unlike books (often a one-time purchase), courses can be priced higher and even sold as memberships or bundles—more £££ over time.
• Lead Generation Machine: Your course can attract coaching clients, speaking gigs, partnerships, or consulting roles.

Better Results for Students: A course format gives people structure, community, and accountability—not just information. That’s powerful. 

“Turning your book into an online course allows your readers to become your students—and your students to become your success stories.”
— Brendon Burchard, #1 New York Times bestselling author of High Performance Habits and founder of GrowthDay

Is It a Hard Slog?

It can be—especially if you're juggling a day job, family, or just life in general.
That’s why many authors prefer to bring in a professional—ideally someone who:

• Understands instructional design
• Can help with strategy and structure
• Knows how to keep learners engaged from start to finish

With the right support, your course can be created quickly, painlessly, and professionally—so you stay in your zone of genius while the heavy lifting gets handled.

Will People Want a Course?

• Absolutely. Many people prefer guided learning over self-directed reading.
• In healthcare especially, learners want to:
• Upskill fast
• Get certification or CPD points
• Apply knowledge in practice
• Have access to bite-size videos, summaries, and real-life scenarios

The book gives them knowledge. The course gives them transformation.

Will It Make Money?

If you already have readers or a niche audience, a course can be a powerful income stream.
Courses typically sell for $97 to $497+, and premium versions (with coaching or live sessions) go much higher.

Want to keep risk low? Start small with a short course. If it sells, you’ve got proof. If it doesn’t, you’ve still gained insights.

“Books are great for sharing ideas. Courses are where transformation happens.”
— Seth Godin, bestselling author of Purple Cow and creator of altMBA, an online workshop for changemakers

Final Word

You’ve already done the hard part—writing the book. Turning it into a course gives your work new life, more reach, and greater impact. And with the right help, it doesn’t have to be a grind.

If you’re curious what your course could look like or how to get started, we’d be happy to chat. Just say the word.