10 Reasons Kajabi Stands Out in 2025 (And Why Creators Love It)

Choosing the right course platform can make or break your ability to scale your business. Trust us—we’ve been there. We started with WordPress, then Thinkific, and quickly outgrew it, eventually making the switch to Kajabi in 2012.

It's a very different product now from its initial format back then.

Making any switch isn't easy, but it was worth it.

“If you’re in research mode and wondering whether Kajabi is the right fit for your business in 2025, this post will help you decide.”

We’re breaking down the 10 most important things you need to know before you buy Kajabi so you can make a confident decision.

 1. Kajabi's New Kickstarter Plan Makes It More Affordable Than Ever

Kajabi’s pricing was once a sticking point, especially for newcomers. But in 2025, the new Kickstarter Plan changed the game—giving you access to one product for just $55/month (billed annually) or $69/month (billed monthly as of mid-March 2025). It’s never been easier to get started.

It’s a fantastic option if you're starting and don’t want to break the bank. Launch one product, generate revenue, and scale up to a Basic or Growth plan when ready.

 2. Two New Kajabi Products: Downloads & Newsletters

Kajabi now offers Downloads and Newsletters as standalone products, opening up new possibilities for creators.

• Downloads: This lets you sell digital downloads through a pre-built funnel. But a heads up—downloads count as a product, which may limit you depending on your plan. Our workaround? Use a simple landing page and email automation to deliver digital files without using a product slot.

• Newsletters: We love this one. Kajabi now makes it super easy to launch both free and paid newsletters. You can build your email list and monetize it at the same time.

 3. Kajabi’s Community Feature Got a Major Upgrade

Community is everything in 2025—and Kajabi has genuinely levelled up its community tools.

You can now:

• Host live meetups and rooms
• Run challenges and accountability check-ins
• Create segmented community circles
• And even embed communities directly into your courses

This integration is vast for engagement. Plus, your audience can access everything (courses, community, coaching) in one place via Kajabi’s app.

 4. Kajabi Payments: Now with Sales Tax and More

Kajabi Payments now rivals Stripe and other processors in terms of both features and fees. What makes it stand out?

• Collects sales tax automatically
• Accepts Apple Pay, Google Pay, Afterpay, Klarna
• Offers QuickBooks integration
• Lets you get paid in full, even when your customers use payment plans

This is an excellent solution if you’ve had customers ghost you on monthly payments before (we have!).

 5. You Can Now Send Invoices Directly from Kajabi

Finally! Kajabi now lets you create and send invoices directly from the dashboard. It’s super simple:

1. Go to Sales > Invoices
2. Add your customer and offer
3. Set the price and due date
4. Hit send

This has been incredibly helpful when managing coaching clients or one-off offers.

 6. Kajabi’s AI Assistant (AIMA) Helps Build Faster

Kajabi’s AI tool, AIMA, is designed to speed up your course creation workflow. While it’s not the #1 AI tool out there (Thinkific and LearnWorlds are slightly ahead), it still does a solid job.

AIMA can:

• Outline your course
• Generate first modules
• Build an offer page
• Write a promo email

It’s beneficial when starting from scratch or feeling stuck with planning.

 7. Creator Studio: Repurpose Content Like a Pro

Kajabi’s Creator Studio promises to turn one long-form video into 40 pieces of content. While it’s not perfect (the short-form clips often need tweaking), it’s super helpful for repurposing workshops into mini-courses or turning transcripts into blog posts and emails.

Pro tip: Use the subtitles it generates, then run them through ChatGPT to create polished marketing content.

 8. Yes, You Can Have Your Own Branded Kajabi App

If you have a larger audience and budget, Kajabi offers a custom-branded mobile app. It includes:

• In-app purchases
• Push notifications
• Full access to your courses, coaching, and community

It’s not cheap—but it’s comparable to platforms like Uscreen and worth it if you want a premium mobile experience for your brand.

 9. Kajabi’s Email Marketing = Everything You Need

Kajabi’s email marketing has everything we used to use ConvertKit for—and more.

You can:

• Design gorgeous emails
• Use segmentation and automations
• Build sales funnels
• Run A/B tests to optimize open rates

Best of all, it’s included in your Kajabi subscription, which means you have one less tool to pay for.

 10. Upsells & Downsells Built Right In

It’s not a new feature, but Kajabi’s built-in upsells and downsells remain among our all-time favourites.

You can easily add additional offers to your checkout process—like one-on-one calls, templates, or bonus strategies—and significantly boost your average order value.

 Final Thoughts: Is Kajabi Worth It in 2025?

If you're serious about scaling your business, Kajabi is the most complete, all-in-one solution from digital products to coaching, newsletters, communities, and a branded app.

Kajabi grows with you.

Whether you're just launching or looking to level up, Kajabi’s latest features simplify your business in one place.

Don’t forget to grab your extended 30-day Kajabi trial.