The Customer's Shoes Blog
Be inspired. Be informed!
What Top Gun: Maverick Can Teach Course Creators About Marketing in...
When Top Gun: Maverick launched in 2022, it wasn’t just a cinematic win—it was a masterclass in building anticipation, tapping into nostalgia, and crafting a story people coul...
10 Reasons Kajabi Stands Out in 2025 (And Why Creators Love It)
Choosing the right course platform can make or break your ability to scale your business. Trust us—we’ve been there. We started with WordPress, then Thinkific, and quickly out...
Why Great Trainers Still Get Overlooked (And How to Become Unmissable)
Let’s be honest—training is crowded, and standing out isn’t easy. But we get it because we've been there. Before shifting our focus to helping others monetize their expertise ...
Course Creators: Stop Overthinking Production Value
I recently purchased Justin Welsh’s LinkedIn OS, and I have to say—he’s absolutely right about one thing:
You don’t need high-production value to create an excellent course...
AI Is Revolutionizing Course Creation—Are You Ahead of the Curve?
Creating an online course can feel like running a marathon with no finish line in sight. I remember when I built my first course—I spent weeks outlining modules, scripting les...
More Than Words: Why Turning Your Book into a Course is the Smartes...
A Personal Story: The Journey of Transformation
Ashley had spent years helping people overcome self-doubt and reach their full potential. Her book captured everything she had...
From Failure to Fortune: 5 Powerful Lessons I Learned Creating My F...
We were convinced it would succeed when we launched our first online course. We had the knowledge, the passion, and what we thought was a rock-solid course packed with value.
...
Love, Learning & Level-Ups: How Gamification Rekindled One Woman’s ...
When Passion Fades, Engagement Suffers
Sarah had always dreamed of making a difference. She poured her heart into creating an online wellness course—an experience designed to...
From Idea to Income: 5 Critical Factors That Make or Break Your Onl...
Today was a steady stream of client proposals—one after another, each met with different reactions. It’s always interesting to see how clients approach proposals. Some want ev...
Lead Like a Champion: Boost Engagement in Your Online Course
Online learning has transformed education, breaking down barriers of time and location. It's flexible, accessible, and full of opportunity—but here's the catch: keeping studen...
The Power of Niche: A Tailor’s Journey to Course Clarity
When you’ve spent decades mastering your craft, it’s natural to want to share every ounce of that knowledge.
This was precisely the case with our client, an expert tailor wit...
Why Creative Copywriting—Without AI—Is Still a Game-Changer
In today's business world, AI takes over everything from customer service to copywriting. With ChatGPT, Jasper, and other AI tools offering instant copy, some people are quest...
Is There Room for Another Course on Your Topic? Yes, and Here’s Why
As an expert considering launching an online course, you might question whether there's a need for yet another course on your topic.
Let’s say you’re a therapist who coaches ...
Engage, Don’t Overwhelm: How to Make Your Healthcare Courses More E...
Healthcare professionals face unique challenges when creating their online courses. You want your content to be accurate, comprehensive, and credible.
This is only natural.
...
Turn Your Book into a Course: 15 Digital Media Hacks for Unmatched ...
Turning your book into a course is a fantastic way to keep your content fresh and impactful. These days, people want more than just words on a page—they’re looking for interac...
Master Course Creation: 10 Insights from Delivering Hundreds of Kaj...
Over the past years, we've successfully delivered hundreds of Kajabi projects, from simple funnel builds to complex multi-product launches.
Throughout this journey, we've ide...
7 Kajabi Course Design Mistakes That Could Cost You Success (And Ho...
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We've partnered with hundreds of clients on Kajabi, guiding them through every aspect of course development—from planning and structuring content to design and marketing.
...
WordPress vs. Kajabi? Thinkific vs. Teachable? Here’s What Really M...
When I set out to build my first online course, I fell into the dilemma many course creators face—I became obsessed with finding the "perfect" platform. Weeks turned into mont...
The Silent Game-Changer: Why Reflection Outperforms Gamification in...
In the race to keep students engaged in online courses, many educators and designers focus heavily on gamification—adding elements like points, badges, leaderboards, or quests...
Why Being a Non-Expert is Your Secret Weapon for Online Course Success
When you think of creating an online course, you might picture someone with decades of experience, a collection of awards, and a name that commands authority. But what if I to...
Turning Books into Courses? The Shocking Truth About What Works (an...
Ever thought about turning your book into an online course? It sounds like a brilliant idea—sharing your knowledge in a new way!
But here's the kicker: not every book is cut ...
From Spark to Success: Key Lessons in Kajabi Course Development
Over the years, we’ve partnered with hundreds of clients to transform raw ideas into polished, impactful courses on Kajabi. Each project taught us something new—hard-earned le...
The Top Eight Challenges of Turning a Book into a Course (and How t...
Turning your book into a course can be a transformative way to reach a new audience, build additional revenue streams, and establish yourself as an authority.
However, as ex...
Handwriting Hacks: Unlock Deeper Reflection and Learning in Online ...
Picture this: You’re deep into a project with a forward-thinking client who’s enthusiastic about using Kajabi as their training delivery platform for online courses and coachi...
Turn Your Book into Gold: Avoid These 11 Costly Course-Creation Errors
Transforming your book into a digital course can open doors to new income streams and a broader audience.
But beware—many fall into these common traps:
Overloading with co...
