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Blog Posts
We're writing content for people who want to plan, design, create, publish and promote online courses.
Why Creative Copywriting—Without AI—Is Still a Game-Changer
In today's business world, AI takes over everything from customer service to copywriting. With ChatGPT, Jasper, and other AI tools offering instant copy, some people are quest...
Your Online Course Isn’t the Problem. Saturation Is!
You don’t need more content.
You need more clarity.
Because here’s the uncomfortable truth:
"The online course space isn’t new anymore. It’s noisy. Bloated. Overcrowded"
...
Why Turning Your Book Into a Course Is Smart — And Why Instructiona...
You Wrote the Book. Now Let’s Build the Learning Experience.
You’ve done the work. The research. The writing. The refining. You’ve put your expertise into print. And now? It...
Why You Should Turn Your Book into a Course
Thinking About Turning Your Healthcare Book into an Online Course?
If someone’s asked you to consider it, that’s a good sign—your content clearly has value. But before you di...
Silence is Not a Strategy
 At The Customer’s Shoes, As 'Kajabi Experts' we spend hours sometimes days—
researching, Zooming, listening, crafting to our prospective clients.
We read between the lines....
What Arcade Fire’s Year of the Snake Can Teach You About Finally La...
Embarking on the creation of an online course can feel like navigating uncharted waters.
Arcade Fire's latest track, "Year of the Snake," encapsulates the essence of embracin...
Why “Too Many Courses” Is the Wrong Mindset
“Who needs another course like yours?”
That voice in your head isn’t your market. It’s your fear.
Here’s the truth most people miss:
The number of courses out there doesn’t...
What Top Gun: Maverick Can Teach Course Creators About Marketing in...
When Top Gun: Maverick launched in 2022, it wasn’t just a cinematic win—it was a masterclass in building anticipation, tapping into nostalgia, and crafting a story people coul...
10 Reasons Kajabi Stands Out in 2025 (And Why Creators Love It)
Choosing the right course platform can make or break your ability to scale your business. Trust us—we’ve been there. We started with WordPress, then Thinkific, and quickly out...
Why Great Trainers Still Get Overlooked (And How to Become Unmissable)
Let’s be honest—training is crowded, and standing out isn’t easy. But we get it because we've been there. Before shifting our focus to helping others monetize their expertise ...
Course Creators: Stop Overthinking Production Value
I recently purchased Justin Welsh’s LinkedIn OS, and I have to say—he’s absolutely right about one thing:
You don’t need high-production value to create an excellent course...
AI Is Revolutionizing Course Creation—Are You Ahead of the Curve?
Creating an online course can feel like running a marathon with no finish line in sight. I remember when I built my first course—I spent weeks outlining modules, scripting les...
More Than Words: Why Turning Your Book into a Course is the Smartes...
A Personal Story: The Journey of Transformation
Ashley had spent years helping people overcome self-doubt and reach their full potential. Her book captured everything she had...
From Failure to Fortune: 5 Powerful Lessons I Learned Creating My F...
We were convinced it would succeed when we launched our first online course. We had the knowledge, the passion, and what we thought was a rock-solid course packed with value.
...
Love, Learning & Level-Ups: How Gamification Rekindled One Woman’s ...
When Passion Fades, Engagement Suffers
Sarah had always dreamed of making a difference. She poured her heart into creating an online wellness course—an experience designed to...
From Idea to Income: 5 Critical Factors That Make or Break Your Onl...
Today was a steady stream of client proposals—one after another, each met with different reactions. It’s always interesting to see how clients approach proposals. Some want ev...
Lead Like a Champion: Boost Engagement in Your Online Course
Online learning has transformed education, breaking down barriers of time and location. It's flexible, accessible, and full of opportunity—but here's the catch: keeping studen...
The Power of Niche: A Tailor’s Journey to Course Clarity
When you’ve spent decades mastering your craft, it’s natural to want to share every ounce of that knowledge.
This was precisely the case with our client, an expert tailor wit...
Is There Room for Another Course on Your Topic? Yes, and Here’s Why
As an expert considering launching an online course, you might question whether there's a need for yet another course on your topic.
Let’s say you’re a therapist who coaches ...
Engage, Don’t Overwhelm: How to Make Your Healthcare Courses More E...
Healthcare professionals face unique challenges when creating their online courses. You want your content to be accurate, comprehensive, and credible.
This is only natural.
...
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